{"title":"Home page","description":null,"products":[{"product_id":"velvm","title":"VELVM","description":"\u003cdiv class=\"product-description hidden-down-md\"\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cem\u003eA velvety, green, and subtly gourmand floral that evokes the bloom of self-awareness and the boldness of vulnerability.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eInspired by the moment when emotion rises to the surface — when the skin flushes with truth — \u003cstrong\u003eVELVM\u003c\/strong\u003e is a scent that lingers like the echo of an unsaid feeling. Built around vivid contrasts, this fragrance blends crisp green accords with soft nutty sweetness, unfolding into a deeply sensual, woody drydown. It’s tender yet daring, airy yet grounded — a perfume for the unapologetically human.\u003c\/p\u003e\n\u003ch4 data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eKey Characteristics\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eScent Profile:\u003c\/strong\u003e\u003cbr\u003eA luminous composition that opens bright and sharp with \u003cstrong\u003erhubarb\u003c\/strong\u003e and the green pollenic bite of \u003cstrong\u003enarcissus\u003c\/strong\u003e, before melting into the creamy heart of \u003cstrong\u003ealmond milk\u003c\/strong\u003e. The base reveals a powdery warmth of \u003cstrong\u003ecashmeran\u003c\/strong\u003e and \u003cstrong\u003ecedar\u003c\/strong\u003e, leaving a soft, enveloping trace on skin.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eKey Ingredient:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eRhubarb\u003c\/strong\u003e adds a bold vegetal tartness that cuts through sweetness and floral softness, giving VELVM its signature flushed identity.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eSensory Experience:\u003c\/strong\u003e\u003cbr\u003eA perfume that feels like sunlight brushing your collarbones — radiant, honest, and deeply personal. It’s nostalgic, but not backward-looking. It’s sensual, without needing to be loud.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eSkin Chemistry Dependent:\u003c\/strong\u003e\u003cbr\u003eDepending on the wearer, the almond and cashmeran will either warm gently into a soft musky cream, or remain crisp and green — making VELVM feel uniquely yours.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eEmotional Tone:\u003c\/strong\u003e\u003cbr\u003eThis is a fragrance for becoming. For showing up emotionally and physically. It’s a floral that doesn’t whisper — it breathes, it reacts, it lives with you.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eVersatility:\u003c\/strong\u003e\u003cbr\u003ePerfect for quiet confidence in daylight and soft-spoken intimacy at night. Works across seasons, with special resonance in early spring and golden fall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cnav class=\"product-nav hidden-down-md\" data-animation-role=\"content\"\u003e\u003ca href=\"https:\/\/houseovlara.squarespace.com\/unvail-it\" class=\"product-nav-breadcrumb-link\"\u003eFRAGRANCES\u003c\/a\u003e\u003cspan\u003e›\u003c\/span\u003e\u003ca href=\"https:\/\/houseovlara.squarespace.com\/unvail-it\/p\/velvm-100ml\" class=\"product-nav-breadcrumb-link\"\u003eVELVM 100ml\u003c\/a\u003e\u003c\/nav\u003e","brand":"HOUSE Ov LARA","offers":[{"title":"Default Title","offer_id":47369582379186,"sku":null,"price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/9058\/8850\/files\/DSC00967.jpg?v=1777596073"}],"url":"https:\/\/houseovlara.com\/collections\/frontpage.oembed","provider":"HOUSE Ov LARA","version":"1.0","type":"link"}